Stop Guessing What Health Plans Want
Align Your Sales Strategy with Payer Priorities & Close More Deals Faster
In this workbook, you'll learn how to:
🔹 Identify Payer Pain Points
Pinpoint the exact problems your solution solves that payers care about most
🔹 Quantify Business Impact
Build compelling ROI models that make your value proposition irresistible
🔹 Target Decision-Makers
Craft messaging that resonates with each stakeholder in the buying process
🔹 Connect Your Features to Payer Priorities
Frame your offering in terms of payer-specific KPIs and success metrics
This workbook is designed to help solution partners break through stalled deals, improve traction, and close more business by leading with clarity and relevance.
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About Kevin
For the past 18 years, I’ve been building and growing healthcare businesses. I spent 11 years at a national health plan, where I was part of the leadership team that launched a new business segment—scaling it to over $500M in ARR.
Over the past 7 years, I’ve worked with innovative solution partners to help them position and sell into health plans. Today, I’m on a mission to identify the best of the best and connect them with forward-thinking payer executives who want results.
